Published on: 16 September 2021
Giving Tuesday is a movement created as a response to the commercialisation and
consumerism on the lead up to the holiday season — and a chance for people to give back in
the season of goodwill. This year it falls on November 30th so now is the time to start planning –
especially in our current environment to maximise the benefit your organisation can get from Giving
Tuesday. Last year, the U.K. alone, over £20m was donated to good causes for Giving Tuesday, a
43% increase in giving from 2019 — that’s more than £14k every minute! #GivingTuesday is only
one piece of the annual fundraising pie which will need to evolve this year, so itÂ’s never too early to start
implementing your strategy. LetÂ’s walk through five ways to maximize your end-of-year fundraising
