The Champions for Children campaign is returning in 2021!

Dec 3, 2020

What is the Champions for Children campaign?

In April 2020, The Childhood Trust launched our first ever Champions for Children match-funding campaign, re-purposing our annual Summer Give campaign to provide longer-term unrestricted funds to charities working vulnerable children and young people across London through the Coronavirus pandemic.

We recognise that Coronavirus is still playing a significant role in our lives, the lives of our charity partners, and the lives of vulnerable children and young people across London, and we want our work to reflect the consequent ongoing needs.

With this in mind, we will be running the Champions for Children campaign once again in 2021, to continue to provide unrestricted funds for charities ensuring they are able to continue to provide much-needed support to disadvantaged children and young people across London.


Who is the campaign for?

Charities seeking support from The Childhood Trust must be working with disadvantaged children and young people who live in London.

In addition, charities must:

  • …be working with vulnerable children and young people based in London;
  • …be registered with the Charity Commission;
  • …have at least one set of accounts showing on the Charity Commission;
  • …have over £25,000 income as per their last financial accounts;
  • …be looking to raise a total of between £4,000 and £100,000;

In addition, there are certain activities The Childhood Trust will not fund: please see our grant-making policy for more information.

Applications for the Champions for Children campaign will be open 1st February – 5th March 2021

What are we asking from you?

We would be extremely grateful if you could please circulate this information to your grantees and partners – via newsletters, your website, or just word of mouth.

If your partners are interested, please refer them to our website where they can find more information, including how to apply. If they meet our criteria, they are welcome to get in touch with me directly: I would be happy to talk through the campaign in more detail and discuss plans for applications.

All applications are made through the Big Give. With this in mind, I would also recommend that anyone interested registers on Big Give website. The Big Give will then get in touch when applications open on 1st February with instructions on how to apply via their platform. If a charity is already registered with the Big Give site, they just need to sit back and wait for that instructions email. Any questions about the Big Give platform, please email them directly on

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