Social Media for Community Voluntary Sector Groups – Aliya Zaidi

Outline Structure

Social Media for Community Voluntary Sector Groups – Aliya Zaidi will unlock social media for you today, join us for an insightful and creative session

–  Why Social Media / Introduction to Social media

– What is inbound marketing (explained in simple terms)

– Social media strategy

– Goals and objectives

– Activity for charities / small organisations

– How to set a strategy

– Understanding your audience

– Overview of social media channels

-Facebook, Twitter, Instagram, YouTube, SnapChat, TikTok

– Think about your messaging

– Honesty and transparency

– Memes

– Story-telling

– Free tools

– What is crowdfunding?

– Influencers

– Reputation Management

– Case Study